Marketing - Core Cocepts & Applications - 2nd asia- Pacific Edition

By: Pride, Elliott, et al

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Marketing - Core Cocepts & Applications - 2nd asia- Pacific Edition by Pride, Elliott, et al
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Wilmington, Massachusetts, U.S.A.: Houghton Mifflin College Div, 2007. some minimal highlighting to early text.,Exactly who are 'tweens', generation X, generation Y and baby boomers and how can marketers cater for their ever-changing needs? What marketing opportunities are presented by online social networking sites such as MySpace and YouTube? Why are Woolworths and Coles shelves increasingly being stocked with their own brands? Are mobile phone companies targeting children in their marketing? How has Pumpkin Patch grown from being a single retail outlet in New Zealand into Australasia's leading children's fashion brand? Why are widescreen televisions a goldmine for electronics retailers? . Previously Read But still Goo. Thick 4to.

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